Inside the Minds of our Co-Founders
Why We Exist
Kayella Consumer Partners was born out of our passion for venture building and venture investing coupled by a wave of opportunities in the consumer and retail market that we continuously observe for the past decade.
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Our venture funding model allows us to partner with consumer and retail assets aiming to provide up to 10x returns through dividend payouts not paper valuation. We can work flexibly with our Partners to own anywhere from significant minority to majority ownership, depending on our Partner's need and preferences.
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We are in the journey to prove what we believe in with our own capital, partnering with a set of gifted entrepreneurs and real-estate owners in creating breakthrough concepts, spotting overlooked niches and realizing non-existent ideas to the Indonesian consumers.
Our Baseline
How We Are Different From the Current Market Practice
For Entrepreneurs & Partners
Two-Way
Conversation
Current Practice: Entrepreneurs present and pitch everything to Potential Investors and share a list of confidential materials and data to Potential Investors, but how frequent do Investors share their side of the story to Entrepreneurs in terms of what can they deliver to their Portfolio Companies?
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Kayella: We want a Two-Way Conversation since the very first meeting and most of the times, we pitch first before the Entrepreneurs. We want Entrepreneurs can challenge how we bring value to the partnership aside from capital and to conduct due diligence on us and our track record from those who have worked with us directly.
Current Practice: A typical fund invest in a Company in return for minority equity ownership. They expect their portfolio companies to exponentially grow their business to allow capital appreciation or capital gain so they can divest or sell their investment position at a profit (capital gain).
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Kayella: We want to partner with Entrepreneurs with a dual-play in mind when it comes to generating value since Month 1. In the short to mid-term, we can partner with Entrepreneurs with a dividend play in mind as this is what all Entrepreneurs initially think about when they start their businesses. In the longer term, if Entrepreneurs look to sell or realize their capital gain, we can offer them liquidity at their preference or entertain any external offers when it comes across our table.
Dual Play: Dividend & Capital Gain
Zero Conflict
of Interest
Current Practice: We observe that there are potential cases and practices of conflicts of interest between a typical Fund and its LPs and between a typical Fund and its Portfolio Companies. We do not believe in investing in the same business model or category twice or worse three times as it creates conflict of interest. We also do not believe that Investment Professionals including Founders and highest level of management in a Fund should be allowed a personal investment outside the Fund it manages as it creates conflicts of interest to the Fund they are employed with.
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Kayella: We believe that eliminating conflicts of interest is not a philosophy - its our baseline. We do not invest or partner with conflicting Assets in our Portfolio and our Investment Personnel is forbidden to conducting any form of investing or business relationship with any company except through Kayella Consumer Partners.
Current Practice: We believe that a fund life (read: a time period where a classic fund should invest, manage and divest or exit its investments in 10 years) is self-limiting element to traditional funds and to their portfolio companies.
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Kayella: We want to forge bonds with our Partner Assets without having a stopwatch or alarm next to our ears so we can generate as much value to our Partner Assets & Entrepreneurs and return more than 10x the capital invested through dividend payouts.