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For Potential Partners

Our Commercial Objective

Our ultimate commercial objective is realizing a 3 to 18 months full payback (depending on asset size) and generate consistent cashflows afterwards for all involved stakeholders while preserving a strong brand equity for future developments and growth plans for the Asset.

"We are not only capital providers, we operate alongside with you with clear roles and responsibilities"

Our Partnership Philosophy

We always start every potential partnership by being very outspoken of our values and philosophy to our potential partners; be it entrepreneurs, real-estate owners, co-investors, and other forms of partners in our Asset.

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First, we believe in total transparency across the board, no hidden agenda, no hidden accounts, no hidden hiring, no hidden cost or vendors whatsoever. We want to be your trustworthy partner across multiple Assets. We are not only building assets but building an institution that carries our own reputation and credibility for the next decades.

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Second, we believe in a joint decision-making process meaning that every partner has equal voice in any major business decisions and that everyone should be heard at all times. We believe in making decisions based on a mix of intuition, gut-feel and evaluating numbers as we frequently build a new trend and concept that is non-existent yet in the market.

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Last but not least, we believe that passion and vision should be grounded by commercial sense and business acumen. At the end of the day, we are here to generate value for our capital at risk, for our partners, for our customers and for the future expansion of our joint Asset.

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Sincerely,

Co-Founders at Kayella Consumer Partners

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Professional Headshot_Melvin Hade.jpg
Melvin Hade
Co-Founder & CIO
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© 2025 by Kayella Consumer Partners

Address

Treasury Tower 6F,
Jalan Jend. Sudirman Kav 52-53,
Senayan Central Business District (SCBD), South Jakarta, Indonesia, 12190

Email

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